For my part, I'm indifferent to this whole "my system's the bestest ever and yours sucks" line of thought. Microsoft catches flack because they're the dominant player. If you reversed their respective market shares and reach, everybody would be bitching about Apple and talking about how crappy their OS is, and how Microsoft, this small niche player really has it going on. Same for Linux. If most people on the planet were running Linux at home, we'd undoubtedly see more cracks showing, more efforts made by the malevolent of mind to wreak havoc in that space. In the end, I just want to be able to get my stuff done effectively with minimal disruption and good compatibility with everyone else, and frankly, I don't care what I'm using so long as it's reliable and stays out of the way, and doesn't require multiple years of sys admin experience to run properly. So, quick recap: Windows has problems, and, guess what, so does OS X, and yes, Linux too. Work to improve them, don't tell me how, in spite of your favorite's problems, that it's still better than the others...I don't care.
On with the show! The ads are funny. They're reminiscent of Seinfeld's American Express ads, or very short episodes of his show. They're not heavy-handed in the marketing either, which is nice. Part of the schtick, judging from the first two installments, is Seinfeld, toward the end, asking for some ridiculous feature in future Microsoft software, and asking Gates to acknowledge this with some odd behavior (say, doing the robot). As for the message, it's supposed to be about connecting people, and we're supposed to say "Gosh, I can do that best with Microsoft products." I really don't know if that's what comes across or not, but they're entertaining at least.
Ad #1:
Ad #2:

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